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Suzanne Church almost never had to bother with the blue blazer these days. Back at the height of the dot-boom, she’d put on her business journalist drag—blazer, blue sailcloth shirt, khaki trousers, loafers—just about every day, putting in her obligatory appearances at splashy press-conferences for high-flying IPOs and mergers. These days, it was mostly work at home or one day a week at the San Jose Mercury News’s office, in comfortable light sweaters with loose necks and loose cotton pants that she could wear straight to yoga after shutting her computer’s lid.

Blue blazer today, and she wasn’t the only one. There was Reedy from the NYT’s Silicon Valley office, and Tribbey from the WSJ, and that despicable rat-toothed jumped-up gossip columnist from one of the UK tech-rags, and many others besides. Old home week, blue blazers fresh from the dry-cleaning bags that had guarded them since the last time the NASDAQ broke 5,000.

home. ICE OWL logo - owl in a hockey helmet.